This article combines the characteristics and principles of public opinion in the all-media era

The new situation faced by the public opinion work of state-owned enterprises in the all-media era

(1) The awareness of national participation in the all-media era continues to increase.According to the "48th China Internet Development Statistical Report" released by the China Internet Information Center in August 2021

(2) Diversified information dissemination channels in the omnimedia era.The social public opinion environment and structure present a multi-level complex state

(3) Public opinion management in the all-media era is becoming increasingly complex.A video can easily spread explosively in a short period of time

New contradictions existing in the public opinion work of state-owned enterprises in the all-media era

(1) Insufficient innovation in publicity workState-owned enterprises have the problem of ignoring the guidance of public opinion to varying degrees

(2) The method of handling public opinion lags behindThis repressive way of guiding public opinion has seriously affected the credibility of state-owned enterprises

(3) Insufficient brand image buildingBrand image construction and high-quality corporate development have not been promoted simultaneously

New path to improve public opinion guidance of state-owned enterprises in the all-media era

(1) Innovate publicity forms and improve the power of news dissemination.

Improve the level and quality of news gathering and editing of the M88 app committee’s publicity department

An easy-to-accept "moisturizing and silent" publicity model

(2) Grasp the timeliness and effectiveness and improve the ability to handle public opinion.

Avoid the “secondary crisis” that may cause public opinion if the heat is not enough or too much heat

The media can do positive publicity reports on "sunny days"

It is necessary to improve the public opinion management and news media management institutional methods and systems

(3) Strengthen cultural construction and enhance brand influence.

Integrating corporate core concepts and brand management

The process of corporate brand management is also a process of cultural penetration

Brand culture is a powerful guarantee for achieving corporate sustainable development strategic goals

High-quality development of the industry contributes the wisdom and strength of state-owned enterprises